{"id":61041,"date":"2024-04-29T14:24:04","date_gmt":"2024-04-29T12:24:04","guid":{"rendered":"https:\/\/www.weitzer-parkett.com\/?page_id=61041"},"modified":"2024-04-29T14:24:07","modified_gmt":"2024-04-29T12:24:07","slug":"brand-and-markets","status":"publish","type":"page","link":"https:\/\/www.weitzer-parkett.com\/en\/sustainability\/measures\/brand-and-markets\/","title":{"rendered":"Brand and markets"},"content":{"rendered":"
\n
\n\n \n
\n
\n
\n\n
\n Home<\/a><\/span><\/span>\n <\/div>\n \n

Brand and markets<\/h1>\n \n

Matural out of deep conviction<\/strong><\/p>\n<\/div>\n \n

\n
\n \n Discover more measures\n <\/a>\n <\/div>\n \n
\n \n Discover Weitzer sustainability\n <\/a>\n <\/div>\n <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n
\n \n \n \n \n \n \n \n \n \n \n \n \"\"\n <\/picture>\n <\/div>\n\n \n <\/div>\n <\/div>\n\n\n
\n
\n
\n

The Weitzer Group has been committed to wood and wood-based materials for more than 190 years. Out of deep conviction and as one of the very few flooring manufacturers, we only produce floors from real wood.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

\n
\n
\n

We do not offer petroleum-based alternatives such as laminate or PVC. We produce in a market-oriented and resource-saving manner. Safe working conditions along the entire value chain are a must for us. It goes without saying that we do not use tropical woods<\/a>. We are constantly developing this inherently sustainable basis for our real wood floors in our brand world – both for the Weitzer Group and its core brand Weitzer Parkett as well as for all new business areas.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

\n
\n
<\/div>\n
<\/div>\n
\n\n \n
\n
\n \n \n \"\"\n \n <\/picture>\n <\/div>\n \n
\n

\n \n More sustainable & efficient\n \n <\/h2>\n \n

As wood pioneers, it is our task to constantly redesign our product ranges in order to use wood even more sustainably and efficiently. With Strategy 2025, we have created the basis for completely realigned product ranges from 2023.<\/p>\n<\/div>\n \n \n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

\n
\n
\n
“”Not every wood is equally suitable for processing into parquet flooring, as the individual types of wood differ significantly in their structure, color and degree of hardness.”<\/div>\n
Tobias Saurugger, Head of Customer Service Center | Head of Sales<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n
\n
\n
\n

The focus ‘family business since 1831<\/a> with a view to the future’ remains in the argumentation.
\nWe will reduce the number of parquet and wooden staircase product variants by almost 50 percent (product groups, colors, surface variants), thereby improving availability and planning capability and streamlining processes, which will have a positive impact on the company’s results. Our products have been subjected to a new product logic and now have standardized, comprehensible names.<\/p>\n

The customer is given a clear promise of availability. Our products have resource-saving wear layers and continuous installation heights. The contemporary colors and characterful surfaces in our range are constantly evolving. In addition to streamlining and simplifying the existing range, we are also committed to continuously developing the sustainability of our products. With our Weitzer W\u00e4rmeparkett<\/a>, we use the excellent heat storage capacity of wood and convert the parquet into a central heating element by attaching a full-surface heating mat to the underside, which stores and gradually releases the heat exactly where we feel it most comfortably: at our feet. At ReParkett, we refurbish old parquet floors in the company – this allows the surfaces, which often have the most beautiful patina due to decades of use, to shine again and be made usable for another generation in the sense of a circular economy.<\/p>\n<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n

\n
\n